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Press Release

Sybase Bolsters Partnership Ecosystem as 2010 Approaches

Mobilizes millions of information workers and transactions worldwide

Telecom Innovation on Ulitzer

Sybase this week announced significant partnership momentum throughout 2009 supporting its Unwired Enterprise Vision. The company is poised to enter 2010 further extending the availability of the industry’s most robust, proven mobile enterprise platform, mobile IP and mobile commerce offerings with an extensive global partnership ecosystem that includes SAP, Samsung, Siemens Enterprise Communications (SEN), Verizon and IBM.

In both developed and emerging markets, these alliances empower millions of mobile information workers with secure, real time access to business-critical enterprise applications. The respective partnerships will also speed up deployment of end-to-end solutions for mBanking, mPayments and mRemittance, as well as driving new and innovative hosted/managed service offerings, including high-value 4G services. Moreover, Sybase is at the forefront of the evolution to Mobile IP with the launch of the first IPX voice service in 2009 with Telecom New Zealand International, and is set to deliver a variety of next generation services in 2010.

“Most Enterprises are struggling to support the vastly growing population of mobile workers and users worldwide,” said Jack Gold, president and principal analyst of J.Gold Associates, LLC. “This is increasing the demand for hosted/managed services, richer applications, broader device support, access to backend systems, SMS, MMS and IMS integration, and centralized management and security. Although sometimes challenging, mobility is creating a new, convenient communication and transaction channel to end users. To achieve maximum effectiveness, enterprises must rely on third parties, like Sybase, that can provide proven technology, expertise and services to implement the most productive mobile solutions for their workforce.”

“This year we have made major strides in advancing our mobile middleware and mobile commerce solutions, moving to a Mobile IP infrastructure, while building out our partnership ecosystem. Our proven expertise and enterprise mobility platform is unrivaled in the industry, enabling enterprises to fully embrace the current transformation of both the mobile workforce and mobile users through improved collaboration, and seamless, highly secure access to information and transaction capabilities,” said Raj Nathan, senior vice president and CMO, Sybase, Inc. “In 2010, continuing to extend our partner eco-system is an important focus for Sybase in order to significantly expand our offerings and reach to enterprises around the world.”

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