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Press Release

NTT DOCOMO Unveils 28 New Models

Largest-ever Lineup of Handsets, Smartphones, LTE Data Terminals and More

NTT DOCOMO, INC. announced its 2010 winter - 2011 spring product lineup of 28 new models in 72 colors, the largest and most diverse collection of models ever released by DOCOMO, which will be launched on or after November 12. The lineup offers a wide selection of FOMA(TM) 3G handsets in four user-segmented series, highly versatile smartphones, data terminals for DOCOMO's upcoming Xi(TM) (read "Crossy") LTE extra-high-speed service, and more.

DOCOMO's new lineup meets an unprecedented range of mobile needs in Japan:

-- Smartphones equipped for convenient mobile-wallet (Osaifu-Keitai(TM)) functions and viewing "one-segment" mobile digital terrestrial television.
-- FOMA handsets featuring enhanced functionality, full-spec cameras, customizable designs, embedded projector (one model) and much more.
-- Two data terminals for the Xi-brand Long Term Evolution (LTE) service that DOCOMO will launch on December 24 as the extra-high-speed successor to 3G.
-- The eco-friendly TOUCH WOOD(TM) mobile phone with a natural wooden body made from trees culled during forest-thinning operations.
-- Wi-Fi(R) mini-router and 3G-enabled photo frame.

DOCOMO's richly diversified lineup includes 11 waterproof models, 3 with Wi-Fi router capability, 10 with touchscreens, 9 that shoot high-definition video and 5 that shoot Full HD.

Smartphone models equipped with mobile wallet functions come with an application for checking credit balances and usage histories of services for e-money, credit cards, coupons, ticket, membership ID and reward cards. The convenient new app eliminates having to download separate apps for each service.

New smartphones come with a downloader for Evernote(TM), a popular notetaking application that archives text, images and other data/content for convenient online viewing, searching, etc. via the user's multiple devices, such as PC and smartphone.

DOCOMO also announced today that its i-concier(TM) menu of highly personalized concierge-like services will introduce a handy feature for recording notes that trigger the automatic provision of practical information.

Details on the full lineup can be foud at www.nttdocomo.com/pr/2010/001495.html.


NTT DOCOMO is the world's leading mobile operator and provider of advanced mobile services. The company serves over 56 million customers in Japan, including 49 million using i-mode(TM), the world's most popular mobile e-mail/Internet platform, and 54 million using FOMA(TM), the world's original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized "lifestyle tools" for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.com.


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